Agent readiness report

activeingredients.com

What an AI agent can and cannot do on this site, measured by an unauthenticated crawl and scored against the published rubric.

Scanned 2026-09-05 · rubric v1.0.1 · scored as a general site · re-scan (results are cached for seven days)

What to fix first

Ranked by impact first, then by how cheap the fix is — the same ordering the engine uses.

1B2
Correct schema types for the site type
High impact · Medium effort
Missing: Organization or WebSite sitewide; type-specific markup (Article, FAQPage, Service, SoftwareApplication). For a other site, Article or FAQPage or Service or SoftwareApplication is what lets an agent understand what you actually offer rather than that you exist.
2C4
Machine endpoints and agent manifests
High impact · High effort
No machine-readable endpoint of any kind. Most sites score zero here, which is exactly why it is the cheapest differentiation on this rubric: an agents.json is a static file, and a documented read-only API is usually a subset of something you already run.
3A4
llms.txt present
Medium impact · Low effort
Publish an llms.txt at the root: an H1, a one-line summary, then described links to your most useful pages. It is a text file and it takes an hour — the cheapest points on this rubric.
4D2
Verifiable identity
Medium impact · Low effort
Fix: no Organization schema. sameAs links to a company profile are how a model corroborates that you are who the page says you are.
5C6
On-site search
Medium impact · Medium effort
No on-site search found. If you have search, expose it as a GET form with a query parameter so an agent can jump straight to results.

Every check, with the evidence

No finding without evidence: each result shows what we actually captured during the crawl.

ADiscovery & access

A1Pass
robots.txt exists and parses
2/2
What we captured
```
{
  "groups": 1,
  "status": 200,
  "sitemaps": 1
}
```
A2Pass
Major AI crawlers allowed
6/6
What we captured
```
{
  "of": 6,
  "allowed": 6,
  "blocked": []
}
```

A3Pass

XML sitemap valid and referenced

3/3

What we captured

{
  "exists": true,
  "urlCount": 4,
  "referencedInRobots": true
}

A4Fail
llms.txt present
0/4
Publish an llms.txt at the root: an H1, a one-line summary, then described links to your most useful pages. It is a text file and it takes an hour — the cheapest points on this rubric.
What we captured
```
{
  "status": 404,
  "present": false
}
```

A5Pass

Bot user-agent HTTP health

3/3

What we captured

{
  "probes": [
    {
      "name": "GPTBot",
      "status": 200,
      "ttfbMs": 66
    },
    {
      "name": "ClaudeBot",
      "status": 200,
      "ttfbMs": 42
    },
    {
      "name": "PerplexityBot",
      "status": 200,
      "ttfbMs": 41
    }
  ],
  "medianTtfbMs": 42,
  "edgeBlockingDespiteRobots": false
}

A6Pass
No hard interstitial
2/2
What we captured
```
{
  "markers": []
}
```

A7Pass

Server-rendered content parity

5/5

What we captured

{
  "ratio": 0.878,
  "rawTextLength": 1688,
  "renderedTextLength": 1923
}

BUnderstanding

B1Pass

JSON-LD present and valid

5/5

What we captured

{
  "pagesCrawled": 6,
  "pagesWithValidJsonLd": 6,
  "homepageHasValidJsonLd": true,
  "pagesWithInvalidJsonLd": 0
}

B2Fail
Correct schema types for the site type
0/5
Missing: Organization or WebSite sitewide; type-specific markup (Article, FAQPage, Service, SoftwareApplication). For a other site, Article or FAQPage or Service or SoftwareApplication is what lets an agent understand what you actually offer rather than that you exist.
What we captured
```
{
  "matched": [],
  "missing": [
    "Organization or WebSite sitewide",
    "type-specific markup (Article, FAQPage, Service, SoftwareApplication)"
  ],
  "siteType": "other",
  "typesFound": [
    "BreadcrumbList",
    "ImageObject",
    "ListItem",
    "LocalBusiness",
    "PostalAddress",
    "WebPage"
  ]
}
```

B3Partial

Semantic HTML structure

3/4

Headings and landmarks are how a machine builds an outline of the page. One h1, no skipped levels, and real main/nav/footer elements — all template-level fixes, applied once.

What we captured

{
  "problems": [
    "https://activeingredients.com/about-our-brand-and-digital-marketing-agency: 0 h1 elements",
    "https://activeingredients.com/privacy-policy: 0 h1 elements",
    "https://activeingredients.com/terms-of-service: 0 h1 elements",
    "https://activeingredients.com/digital-marketing-agency-case-studies: 0 h1 elements"
  ],
  "singleH1": 2,
  "allLandmarks": 6,
  "pagesCrawled": 6,
  "noSkippedLevels": 6
}

B4Pass

Meta and Open Graph

3/3

What we captured

{
  "goodTitles": 6,
  "pagesCrawled": 6,
  "uniqueTitles": true,
  "goodDescriptions": 6,
  "completeOpenGraph": 6
}

B5Pass

Clean text ratio

3/3

What we captured

{
  "perPage": [
    0.032,
    0.037,
    0.524,
    0.241,
    0.03,
    0.035
  ],
  "averageRatio": 0.15
}

B6Fail
Alt text coverage
0/2
126 of 130 content images have no alt text. An agent cannot see the image; the alt attribute is the only description it gets.
What we captured
```
{
  "withAlt": 4,
  "coverage": 0.03,
  "contentImages": 130
}
```

B7Pass

Canonical and duplication hygiene

3/3

What we captured

{
  "hostVariants": [
    {
      "url": "https://www.activeingredients.com",
      "status": 301,
      "location": "https://activeingredients.com/"
    },
    {
      "url": "http://activeingredients.com",
      "status": 301,
      "location": "https://activeingredients.com/"
    }
  ],
  "pagesCrawled": 6,
  "selfConsistentCanonicals": 6
}

CActionability

C1Pass

Form usability

6.11/6.11

What we captured

{
  "forms": 1,
  "inputs": 5,
  "realSubmit": true,
  "unlabelled": 0,
  "wrongTypes": 0
}

C2Partial

Navigable link graph

3.67/4.89

Fix: 12% of links use contextless text like "click here".

What we captured

{
  "anchors": 25,
  "genericLinks": 3,
  "genericRatio": 0.12,
  "hasBreadcrumb": true,
  "clickableNonAnchors": 0
}

C3Pass

Interactive element semantics

4.89/4.89

What we captured

{
  "realButtons": 1,
  "positiveTabindex": 0,
  "clickableNonButtons": 0,
  "keyboardTrapsTested": false
}

C4Fail
Machine endpoints and agent manifests
0/6.11
No machine-readable endpoint of any kind. Most sites score zero here, which is exactly why it is the cheapest differentiation on this rubric: an agents.json is a static file, and a documented read-only API is usually a subset of something you already run.
What we captured
```
{
  "found": []
}
```
C5Not applicable
Commerce actionability
0/4
Not a commerce site; these points are redistributed across C1–C4.
What we captured
```
{
  "siteType": "other"
}
```
C6Fail
On-site search
0/3
No on-site search found. If you have search, expose it as a GET form with a query parameter so an agent can jump straight to results.
What we captured
```
{
  "searchForm": false,
  "searchAction": false
}
```

DTrust & freshness

D1Pass

Transport security

4/4

What we captured

{
  "hsts": true,
  "tlsValid": true,
  "mixedContentReferences": 0
}

D2Partial
Verifiable identity
2/4
Fix: no Organization schema. sameAs links to a company profile are how a model corroborates that you are who the page says you are.
What we captured
```
{
  "sameAsCount": 4,
  "contactDiscoverable": true,
  "hasOrganizationSchema": false
}
```

D3Pass

Policies discoverable

4/4

What we captured

{
  "hasTerms": true,
  "siteType": "other",
  "hasPrivacy": true,
  "hasReturns": false,
  "hasShipping": false
}

D4Partial
Freshness signals
1/4
Fix: sitemap has no lastmod values; only 0% of sitemap URLs modified in the last 90 days. Staleness is a ranking signal for models deciding what to cite.
What we captured
```
{
  "sitemapUrls": 4,
  "withLastmod": 0,
  "visibleDates": true,
  "modifiedLast90Days": 0
}
```

D5Pass

Identity consistency

3/3

What we captured

{
  "title": "Brand Marketing Agency – Food & Beverage | Active Ingredients",
  "hasFavicon": true,
  "hasOgImage": true,
  "ogSiteName": "Active Ingredients",
  "schemaName": "Active Ingredients"
}

D6Partial
security.txt
1/2
security.txt is present but invalid: no Expires field. An expired Expires field makes the whole file non-conformant, so this fails even though the file was correct when it was written.
What we captured
```
{
  "valid": false,
  "hasContact": true
}
```

D7Pass

Multi-page stability

4/4

What we captured

{
  "nonOk": [],
  "slowPages": 0,
  "pagesCrawled": 6,
  "consistentTemplate": true
}

72B

Discovery & access21/25

Understanding17/25

Actionability14.67/25

Trust & freshness19/25

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<a href="https://agentfriendlyrank.com/site/activeingredients.com">
  <img src="https://agentfriendlyrank.com/badge/activeingredients.com.svg"
    alt="Agent Readiness Score 72/100, grade B" height="20">
</a>

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activeingredients.com

What to fix first

Correct schema types for the site type

Machine endpoints and agent manifests

llms.txt present

Verifiable identity

On-site search

Every check, with the evidence

ADiscovery & access

robots.txt exists and parses

Major AI crawlers allowed

XML sitemap valid and referenced

llms.txt present

Bot user-agent HTTP health

No hard interstitial

Server-rendered content parity

BUnderstanding

JSON-LD present and valid

Correct schema types for the site type

Semantic HTML structure

Meta and Open Graph

Clean text ratio

Alt text coverage

Canonical and duplication hygiene

CActionability

Form usability

Navigable link graph

Interactive element semantics

Machine endpoints and agent manifests

Commerce actionability

On-site search

DTrust & freshness

Transport security

Verifiable identity

Policies discoverable

Freshness signals

Identity consistency

security.txt

Multi-page stability

Keep this report

Want this fixed?

Show off your score

Own this site?

Scan your own site