goodlooking.com

Publish an llms.txt at the root: an H1, a one-line summary, then described links to your most useful pages. It is a text file and it takes an hour — the cheapest points on this rubric.

{
  "status": 404,
  "present": false
}

Detected: Cookie wall. An agent cannot dismiss a consent dialog or solve a challenge — whatever sits behind it is unreachable. Cookieless analytics removes the need for a banner entirely.

{
  "markers": [
    "Cookie wall"
  ]
}

No headless render was captured, so parity could not be measured. Re-run with rendering enabled.

{
  "rendered": false
}

Missing: type-specific markup (Product, Offer). For a ecommerce site, Product or Offer is what lets an agent understand what you actually offer rather than that you exist.

{
  "matched": [],
  "missing": [
    "type-specific markup (Product, Offer)"
  ],
  "siteType": "ecommerce",
  "typesFound": [
    "LocalBusiness",
    "Organization",
    "WebSite"
  ]
}

Headings and landmarks are how a machine builds an outline of the page. One h1, no skipped levels, and real main/nav/footer elements — all template-level fixes, applied once.

{
  "problems": [
    "https://goodlooking.com: 7 h1 elements",
    "https://goodlooking.com: skipped heading level",
    "https://goodlooking.com/pricing: skipped heading level",
    "https://goodlooking.com/pricing: missing main",
    "https://goodlooking.com/contact: skipped heading level",
    "https://goodlooking.com/cart: 0 h1 elements",
    "https://goodlooking.com/pros: skipped heading level",
    "https://goodlooking.com/home: skipped heading level"
  ],
  "singleH1": 4,
  "allLandmarks": 5,
  "pagesCrawled": 6,
  "noSkippedLevels": 1
}

Fix: 2 title(s) outside 15–70 characters; duplicate titles across pages; 4 description(s) outside 50–160 characters; 5 page(s) missing og:title, og:description or og:image.

{
  "goodTitles": 4,
  "pagesCrawled": 6,
  "uniqueTitles": false,
  "goodDescriptions": 2,
  "completeOpenGraph": 1
}

Visible text is 1.1% of your markup. Deeply nested wrapper elements make a page expensive to parse and dilute the content an agent extracts. Script and style contents are already excluded from this measure, so this is markup weight, not framework overhead.

{
  "perPage": [
    0.028,
    0.004,
    0.007,
    0.005,
    0.018,
    0.008
  ],
  "averageRatio": 0.011
}

21 of 93 content images have no alt text. An agent cannot see the image; the alt attribute is the only description it gets.

{
  "withAlt": 72,
  "coverage": 0.77,
  "contentImages": 93
}

Fix: 1 page(s) missing or with a mismatched rel=canonical. Duplicate hosts split whatever authority the page has earned.

{
  "hostVariants": [
    {
      "url": "https://www.goodlooking.com",
      "status": 200
    },
    {
      "url": "http://goodlooking.com",
      "status": 301,
      "location": "https://www.goodlooking.com/"
    }
  ],
  "pagesCrawled": 6,
  "selfConsistentCanonicals": 5
}

No forms were found on the crawled pages, so form usability could not be assessed. If you add a contact or signup form, give every input a real label and a correct input type.

{
  "formsFound": 0
}

Fix: 1 clickable element(s) that are not anchors — an agent cannot follow a div; 8% of links use contextless text like "click here"; no breadcrumbs or clear URL hierarchy.

{
  "anchors": 189,
  "genericLinks": 15,
  "genericRatio": 0.08,
  "hasBreadcrumb": false,
  "clickableNonAnchors": 1
}

Fix: 1 element(s) act as buttons without being buttons. A div with a click handler is invisible to anything driving the page programmatically.

{
  "realButtons": 19,
  "positiveTabindex": 0,
  "clickableNonButtons": 1,
  "keyboardTrapsTested": false
}

No machine-readable endpoint of any kind. Most sites score zero here, which is exactly why it is the cheapest differentiation on this rubric: an agents.json is a static file, and a documented read-only API is usually a subset of something you already run.

{
  "found": []
}

Fix: no product page reachable within the crawl depth; no Offer schema carrying price and availability; no guest or express checkout signal detected. Agentic commerce depends on an agent being able to read a price and reach a checkout without an account.

{
  "offerSchema": false,
  "cartReachable": true,
  "expressCheckout": false,
  "productPageFound": false
}

No on-site search found. If you have search, expose it as a GET form with a query parameter so an agent can jump straight to results.

{
  "searchForm": false,
  "searchAction": false
}

Fix: 5 insecure subresource reference(s).

{
  "hsts": true,
  "tlsValid": true,
  "mixedContentReferences": 5
}

Fix: shipping and returns pages not both linked.

{
  "hasTerms": false,
  "siteType": "ecommerce",
  "hasPrivacy": true,
  "hasReturns": false,
  "hasShipping": false
}

Fix: only 2% of sitemap URLs modified in the last 90 days; no visible dates on content. Staleness is a ranking signal for models deciding what to cite.

{
  "sitemapUrls": 290,
  "withLastmod": 272,
  "visibleDates": false,
  "modifiedLast90Days": 7
}

Fix: site name differs across title, og:site_name and schema name. An unexplained name mismatch reads as a signal the site may not be what it claims.

{
  "title": "GoodLooking ❤️",
  "hasFavicon": true,
  "hasOgImage": true,
  "ogSiteName": "GoodLooking ❤️",
  "schemaName": "GoodLooking ❤️"
}

Publish /.well-known/security.txt with a Contact field and a future-dated Expires field. It is a five-line text file.

{
  "status": 404,
  "present": false
}